January 1st, 2010AT&T drops Tiger Woods
AT&T ended the year by removing their sponsorship on Tiger Woods. Another blow for Woods as his marketing power has declined because of the scandals that he is in with since Thanksgiving Day. Tag Heuer and Accenture removed him already in the past weeks.
There’s no mention of AT&T’s reason why Woods is no longer a part in their marketing strategy. Report says that Woods is now incapable of bringing costumers because of his tarnished image. Expect for more companies to part ways with Woods.